CloudX

What is CloudX?

CloudX is a next-generation, intelligent advertising infrastructure platform designed for the mobile app ecosystem. It functions as a full-stack, programmatic Supply-Side Platform (SSP) that enables publishers to monetize their in-app inventory. Its core innovation lies in integrating autonomous AI agents and a 'Monetization as Code' philosophy, which automates complex processes like SDK integration and auction configuration. This approach allows publishers to gain greater control over their ad inventory, access a wide pool of verified demand partners (including both SDK-based and omnichannel programmatic buyers), and optimize revenue through transparent, real-time analytics. CloudX aims to modernize mobile ad tech by making it faster, more automated, and more publisher-centric.

Main Features

1. Agentic Integration and Automation: AI agents handle SDK integration, testing, and compliance, reducing setup time significantly (reportedly by ~90%) and providing production-ready code quickly.

2. Monetization as Code: Treats the monetization stack like software infrastructure, enabling version control, A/B testing, automated deployment, and precise configuration management.

3. Transparent Auction Marketplace: Hosts verified auctions with multiple demand partners (e.g., Meta, Unity, Moloco, InMobi) competing simultaneously, providing publishers with full observability into bids and outcomes.

4. Publisher Control and Flexibility: Offers tools like per-request price floors, line item management for different auction scenarios, and the ability to control which demand partners access inventory.

5. Expanded Demand Access: Uniquely allows omnichannel programmatic buyers to compete in the same auction as traditional SDK bidders, increasing demand liquidity without requiring additional SDKs.

6. Real-Time Analytics and Logs: Provides detailed, request-level analytics and log-level data access for deep performance monitoring and optimization.

Use Cases

1. Mobile Game and App Publishers: For companies like Scopely or 52 Entertainment to maximize ad revenue from in-app inventory with intelligent, automated management.

2. Publishers Seeking Control: For publishers who want transparent auction mechanics, detailed analytics, and fine-grained control over their monetization strategy.

3. Fast Integration Needs: For development teams looking to integrate a monetization SDK across a large portfolio of apps quickly and with minimal manual effort using AI agents.

4. Revenue Optimization: For publishers aiming to test and implement new monetization ideas, optimize against long-term value, and access a broad spectrum of high-quality demand.

5. Infrastructure Modernization: For tech-forward publishers who want to apply software engineering best practices (like version control and A/B testing) to their ad monetization stack.

Supported Languages

1. The platform's primary interface and documentation are in English.

2. The SDKs and integration tools are designed for common mobile development environments, which typically use languages like Java (for Android) and Swift/Objective-C (for iOS).

3. The 'Monetization as Code' approach likely utilizes common configuration formats like YAML or JSON.

Pricing Plans

1. Specific pricing details (e.g., monthly fees, revenue share percentages) are not publicly listed on the provided website content. The standard model for SSPs typically involves a revenue share or a technology fee.

2. The website encourages users to 'Get started' and explore documentation, suggesting a custom or enterprise pricing model based on publisher scale and needs. Interested parties likely need to contact sales.

Frequently Asked Questions

1. Q: What is CloudX?

A: CloudX is a full programmatic stack for mobile advertising, operable by autonomous agents, designed to drive publisher revenue with a trusted SSP.

2. Q: How does the integration process work?

A: CloudX uses a layered AI agent system to automate SDK integration, testing, and compliance, significantly reducing the time and effort required for publishers.

3. Q: What demand partners are integrated?

A: CloudX partners include major bidders such as Meta, Unity, Liftoff, Magnite, InMobi, Mintegral, and Moloco, all competing in verified auctions.

4. Q: What is 'Monetization as Code'?

A: It's an approach that treats the ad monetization stack as core software infrastructure, enabling automation, version control, and A/B testing using modern development principles.

5. Q: Can non-SDK buyers participate in auctions?

A: Yes, CloudX allows omnichannel programmatic buyers to compete directly in the same auction as SDK bidders, expanding demand sources.

Pros and Cons

Pros:

1. Highly automated integration powered by intelligent agents saves significant time and developer resources.

2. Provides exceptional transparency and control over the ad auction process for publishers.

3. Innovative 'Monetization as Code' model enables sophisticated testing and management.

4. Access to a