What is PERQ?

PERQ is a cutting-edge AI-driven marketing platform designed specifically for multifamily property management. It revolutionizes the traditional leasing journey by implementing intelligent automation throughout the prospect lifecycle, from discovery to lease execution. The platform combines sophisticated AI algorithms for PPC optimization, natural language processing for conversational engagement, and machine learning-powered lead nurturing workflows to convert web traffic into qualified tours and signed leases. Through its advanced personalization engine, PERQ enables property teams to optimize marketing spend, reduce dependency on premium lead sources, and automate time-consuming prospect engagement tasks. The system seamlessly integrates with existing CRM infrastructure while providing comprehensive analytics and attribution tracking for data-driven decision making.

Key Features

Intelligent Lead Conversion Engine

Leverages AI to automate lead capture, qualification, and tour scheduling, significantly improving conversion metrics across the leasing funnel.

Omnichannel AI Communication Hub

Deploys advanced conversational AI across website chat, SMS, email, and voice channels, delivering 24/7 personalized prospect engagement.

Data-Driven PPC Optimization

Utilizes machine learning algorithms to optimize paid advertising campaigns, maximizing lead quality while minimizing cost per acquisition.

AI-Powered Nurture Automation

Orchestrates behavior-triggered communication sequences via email and SMS, using predictive analytics to drive tour scheduling.

Smart CRM Integration

Employs AI filtering to streamline qualified lead distribution to CRM systems, enabling focused follow-up on high-intent prospects.

Advanced Analytics Dashboard

Provides real-time visualization of conversion metrics, channel performance, and ROI analysis for continuous optimization.

Use Cases

AI-Enhanced Lead Generation: Implements machine learning to attract and convert qualified prospects through optimized marketing channels.

Automated Conversion Optimization: Leverages AI to streamline tour scheduling and follow-up processes, maximizing conversion efficiency.

Intelligent Budget Optimization: Utilizes predictive analytics to optimize ad spend and identify cost-effective lead sources.

Hyper-Personalized Engagement: Deploys AI-driven personalization across all touchpoints to enhance prospect journey and conversion rates.

Automated Lead Quality Management: Uses machine learning to filter and prioritize leads, ensuring high-quality prospect data in CRM systems.