Phrase

Phrase: Intelligent Localization Platform

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Phrase Analysis

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Introduction

What is Phrase?

Phrase is a comprehensive localization platform designed to help businesses translate and adapt their software, apps, and digital content for global markets. It centralizes the translation workflow, connecting development teams, translators, and project managers.

Main Features

- Centralized String Management for all your translation keys.

- Automated Ordering from professional translation services.

- Over-the-Air (OTA) updates for mobile app translations.

- Integrations with GitHub, GitLab, Figma, and other development tools.

- Intelligent Translation Memory to reuse previous translations.

Use Cases

- Software companies localizing their web and mobile applications.

- Development teams needing to sync translations with their codebase.

- Global e-commerce platforms managing multi-language product content.

- Marketing teams adapting campaigns and content for different regions.

Common Questions

- What is the difference between Phrase and Phrase TMS? Phrase is the platform, Phrase TMS is the translation management system within it.

- Does it support continuous localization? Yes, it integrates with CI/CD pipelines for automated sync.

- Can I use my own translators? Yes, you can invite your own translation team or use integrated services.

Pricing Plan

- **Starter:** For small projects, includes basic features, machine translation, and up to 3 seats. Contact for pricing.

- **Professional:** For growing teams, adds advanced automation, more integrations, and OTA updates. Contact for pricing.

- **Enterprise:** For large-scale operations, offers full customization, dedicated support, and advanced security. Contact for pricing.

All plans are tiered based on the number of translation strings (source words) and require contacting sales for a custom quote. A 14-day free trial is available for the Starter and Professional plans.

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