
Phrase
Experience next-generation localization with Phrase's AI-driven platform, transforming how enterprises manage and scale multilingual content across their global digital ecosystem.
Introduction
Phrase stands as a cutting-edge AI-powered localization solution that revolutionizes how businesses handle multilingual content across their digital footprint. The platform seamlessly integrates advanced translation management, intelligent string localization, neural machine translation, and AI-driven quality assurance into one powerful ecosystem. Processing over 2 billion words monthly and supporting 500+ languages, Phrase serves organizations from innovative startups to enterprise giants like Uber, Shopify, and Volkswagen. With native integrations for 50+ leading platforms including GitHub, Figma, WordPress, and Contentful, it enables intelligent workflow automation and continuous localization.Key FeaturesSmart Translation Management System (TMS): AI-enhanced central hub orchestrating document translations with intelligent workflows, automated vendor matching, and smart content distribution across language partners.Intelligent String Localization: Advanced key-based translation framework extracting content from codebases and design assets, enabling real-time localization for digital products.Neural Machine Translation Hub: Seamless integration with 30+ state-of-the-art AI translation engines, featuring smart routing based on content analysis and language pair optimization.AI-Powered Quality Control: Sophisticated quality scoring using MQM framework, enhanced by machine learning for linguistic evaluation and comprehensive QA monitoring.Intelligent Workflow Automation: Next-gen automation system for content synchronization, smart assignment distribution, and project tracking with AI-driven triggers and integrations.Use CasesAgile Software Localization: Development teams implement AI-driven continuous localization, synchronizing translations with development cycles for maximum efficiency.Smart Website Translation: Marketing teams leverage AI-powered tools to adapt web content strategically for global market penetration and engagement.Enterprise Document Localization: Organizations streamline large-scale document translation with AI assistance, covering technical documentation to marketing materials.Dynamic App Localization: Product teams utilize intelligent OTA updates for instant content deployment, bypassing traditional app store constraints.Global E-commerce Adaptation: Online retailers employ smart localization for product catalogs, user-generated content, and support materials across international markets.