Pencil

What is Pencil?

Pencil is a comprehensive generative AI platform designed specifically for modern marketers and advertisers. It serves as an intelligent operating system that embeds AI directly into marketing workflows, helping businesses create, optimize, and scale their advertising content. The platform streamlines the entire creative process from initial concept to final ad delivery, enabling teams to produce professional-quality static and video ads in minutes rather than days or weeks. Pencil integrates multiple state-of-the-art AI models from providers like OpenAI, Google, and Stability AI to handle various creative tasks including copywriting, image generation, video editing, and layout design. It's built to help marketing teams increase their return on ad spend while reducing production costs and time-to-market.

Main Features

1. Unified AI Editor: Combines image generation and post-production tools in one workspace for seamless ad creation.

2. Multi-Model AI Integration: Accesses leading AI models including Google Veo for video, GPT for text, and various image generation models.

3. Predictive Performance Scoring: Provides real-time insights and predictions about ad creative performance before launch.

4. Automated Format Generation: Automatically creates ads in multiple aspect ratios (1:1, 9:16, 4:5, 16:9, 1.91:1) for different platforms.

5. Brand Library Management: Centralized storage for brand assets, guidelines, logos, and color schemes.

6. Platform Integrations: Direct connections to major ad platforms including Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn.

7. AI Agents: Customizable automated workflows for generating text, images, video, and complete ad creatives.

8. Enterprise Governance: Advanced controls for data security, access management, and compliance requirements.

Use Cases

1. Rapid Ad Production: Generate multiple ad variations quickly for A/B testing campaigns.

2. Performance Creative Optimization: Use predictive scoring to identify high-potential creatives before spending ad budget.

3. Multi-Platform Campaigns: Create tailored content for different social media and advertising channels simultaneously.

4. Brand Consistency: Maintain visual and messaging consistency across all marketing materials using brand libraries.

5. Video Ad Creation: Produce engaging video content from text prompts or existing assets without video editing expertise.

6. Localization: Adapt ad creatives for different markets and languages while preserving brand identity.

7. Creative Testing: Quickly iterate on ad concepts based on performance data and AI insights.

8. Enterprise Scaling: Manage large-scale creative production across multiple teams, brands, and regions.

Supported Languages

1. English

2. Arabic

3. Bengali

4. Bosnian

5. Bulgarian

6. Catalan

7. Croatian

8. Czech

9. Danish

10. Dutch

11. Finnish

12. French

13. German

14. Greek

15. Gujarati

16. Hebrew

17. Hindi

18. Hungarian

19. Indonesian

20. Italian

21. Japanese

22. Kannada

23. Korean

24. Malay

25. Malayalam

26. Marathi

27. Norwegian

28. Polish

29. Portuguese

30. Punjabi

31. Romanian

32. Russian

33. Serbian

34. Simplified Chinese

35. Slovakian

36. Slovenian

37. Spanish

38. Swedish

39. Tagalog

40. Tamil

41. Telugu

42. Thai

43. Traditional Chinese

44. Turkish

45. Ukrainian

46. Vietnamese

Pricing Plans

1. Core Plan: $14 per month (monthly) or $11 per month (annual). Includes 50 generations per month, 1 workspace, basic AI agents, real-time insights, ad platform integrations, and chat support.

2. Growth Plan: $55 per month (monthly) or $44 per month (annual). Includes 250 generations per month, unlimited workspaces, all Core features plus lower generation costs, direct product team access, and roadmap influence.

3. Pro Plan: Custom pricing. Includes unlimited generations, committed consumption pricing, bulk AI generation, unlimited users and brands, enterprise governance controls, dedicated customer success, and complete training curriculum.

4. Pro Add-ons: Custom solutions including managed integrations, fine-tuning services, workflow adjustments, and various professional services.

Frequently Asked Questions

1. Q: How are generations counted in Pencil?

A: A generation is counted each time a customer interacts with an AI model to generate content. Most subscriptions include a set monthly allocation of generations.

2. Q: Does Pencil provide governance protection?

A: Yes, Pro plans include comprehensive enterprise governance with data ringfencing, AI governance controls, role-based access, and custom integration options.

3. Q: Can I create my own AI agents?

A: Yes, users can create custom agents for specific use cases in addition to using Pencil's pre-made agents.

4. Q: Can Pencil provide ad performance analytics?

A: Yes, after connecting ad accounts, users can access results dashboards and receive creative insights for strategy improvement.

5. Q: Will my data be private and safe?

A: Yes, Pencil maintains strict data privacy poli