What is VWO?

VWO is a powerful digital experience optimization platform designed to help businesses understand user behavior and improve their online performance. It provides a unified suite of tools for A/B testing, multivariate testing, behavior analytics through heatmaps and session recordings, and website personalization. The platform is built to cater to teams across product management, marketing, and UX, enabling them to make data-driven decisions. A key component is VWO Copilot, an intelligent assistant that suggests optimization ideas, creates test variations, and uncovers hidden user segments to accelerate the optimization process. VWO supports optimization across web, mobile apps, and server-side implementations, making it a versatile solution for organizations aiming to increase conversions and enhance user engagement.

Main Features of the Website (AI Tool)

1. VWO Copilot: An intelligent assistant that suggests what to test, generates campaign variations from natural language prompts, and uncovers hidden optimization opportunities.

2. Comprehensive Testing Suite: Supports A/B testing, split URL testing, multivariate testing (MVT), and multi-armed bandit tests for websites, mobile apps, and server-side features.

3. Behavior Analytics: Tools like heatmaps (click, scroll, hover), session recordings, funnel analysis, and form analytics to understand user behavior and identify friction points.

4. Personalization Engine: Allows creation of tailored experiences for specific user segments using data from various sources.

5. Feature Experimentation & Rollouts: Enables progressive feature deployment, rollouts, and rollbacks with minimal risk across any tech stack.

6. Unified Customer Data Platform (VWO Data360): Aggregates customer data from websites, apps, and third-party sources to build a 360-degree view for targeting and analysis.

7. Visual and Code Editors: A no-code visual editor for marketers and a code editor for developers to create and modify experiences.

8. Advanced Reporting: Utilizes Bayesian statistics for accurate, real-time reporting with deep segmentation and filtering capabilities.

Use Cases of the Website (AI Tool)

1. Conversion Rate Optimization (CRO): Run A/B tests on landing pages, checkout flows, or call-to-action buttons to determine which variations lead to more conversions.

2. User Experience Research: Use heatmaps and session recordings to identify where users struggle, click, or scroll on a website or app, informing design improvements.

3. Personalized Marketing Campaigns: Deliver unique content, offers, or messages to different visitor segments (e.g., returning customers, users from specific locations) to increase relevance and engagement.

4. Product Feature Rollouts: Safely launch new app or website features to a percentage of users, monitor performance with guardrail metrics, and roll back if issues arise.

5. Form Optimization: Analyze form fields with hesitation time and drop-off reports to streamline forms and improve completion rates.

6. Voice of Customer (VoC) Collection: Deploy targeted surveys to gather user feedback at specific journey points, with AI summarizing responses for quick insights.

7. Mobile App Optimization: Test and personalize in-app experiences, and analyze user behavior to enhance mobile engagement and retention.

Pricing Plans

VWO offers different product suites (Testing, Insights, Personalize, Feature Experimentation) each with tiered plans: Growth, Pro, and Enterprise. Specific pricing is not publicly listed on the website; it requires contacting sales for a custom quote. The platform offers a free full-featured trial for 30 days. The plans are differentiated by features, limits (e.g., number of feature flags, heatmaps, data retention period), and support levels (e.g., first response time, dedicated account manager).

Frequently Asked Questions

1. Q: What is VWO Copilot?

A: VWO Copilot is an AI assistant within the VWO platform. It analyzes user behavior to suggest optimization ideas, helps create test variations using natural language or voice, and uncovers hidden segments and opportunities in your data.

2. Q: What kind of testing does VWO support?

A: VWO supports A/B testing, split URL testing, multivariate testing (MVT), multi-armed bandit tests, and server-side testing. You can test on websites, mobile apps, and across any tech stack.

3. Q: Can I use VWO for personalization?

A: Yes, VWO Personalize allows you to create tailored experiences for specific user segments. You can use data from your own sources, analytics, and VWO's CDP to deliver relevant content at the right time.

4. Q: Is there a free trial?

A: Yes, VWO offers a full-featured free trial for 30 days with no credit card required, allowing you to explore all platform capabilities.

5. Q: What support is available?

A: Support varies by plan, including email, chat, and phone support with different availability (24x5 or 24x7) and guaranteed first response times. Enterprise plans include dedi