What is Lately.ai?

Lately.ai is an intelligent social media content creation and management platform. It uses automated analysis to repurpose long-form content like blogs, videos, and podcasts into multiple, optimized social media posts. It helps businesses and agencies create consistent, engaging content fast and manage publishing across major platforms.

Main Features

- Intelligent content repurposing from text, audio, and video into social posts.

- Automated scheduling and publishing to LinkedIn, Facebook, X, Instagram, and YouTube.

- Employee advocacy tools to create individualized, compliant content for teams.

- Performance insights and learning to adapt content for better engagement.

- Multi-language support for content generation.

- Integration with tools like Hootsuite, HubSpot, and Sprinklr.

Use Cases

- Marketing teams automating social content creation from existing assets.

- Agencies managing social media for multiple clients efficiently.

- Enterprises scaling consistent messaging across regions and employee advocates.

- Small businesses growing their social media presence with limited resources.

- Repurposing webinars, podcasts, and blogs into a stream of social content.

Common Questions

- Q: How does Lately.ai differ from ChatGPT?

A: It specializes in social content, learns your brand's voice from high-performing patterns, and manages the full creation-to-publishing workflow.

- Q: What platforms does it publish to?

A: LinkedIn, X, Facebook, Instagram, and YouTube company pages.

- Q: Can it work with existing scheduling tools?

A: Yes, it integrates with Hootsuite, Sprinklr, and HubSpot Marketing Hub.

- Q: Does it support multiple languages?

A: Yes, including English, Spanish, German, French, Japanese, and more.

Pricing Plan

Lately.ai offers tiered plans typically based on features, number of users, and publishing channels. Common structures include:

- **Starter/Individual Plan:** For single users or small businesses, often with limited posts, core AI content generation, and basic scheduling.

- **Growth/Team Plan:** For small teams, includes more users, advanced AI features, enhanced scheduling, analytics, and integrations with other platforms.

- **Enterprise/Agency Plan:** For large organizations or agencies, includes unlimited users, custom branding, advanced compliance controls, dedicated support, API access, and sophisticated employee advocacy tools.

Pricing is usually custom-quoted for Enterprise plans. The platform emphasizes connecting with their sales team for a demo and specific pricing details tailored to business size and needs. Key differentiators like the new 'Kately' super agent may be part of higher-tier plans or a future launch.