What is Spatial.ai?

Spatial.ai is an intelligent segmentation platform designed specifically for retail marketers. It goes beyond traditional demographics by analyzing four behavioral dimensions—demographics, social media activity, mobile movement patterns, and anonymized credit card transactions—to classify U.S. households into 17 high-level groups and 80 granular behavioral segments. Its flagship product, PersonaLive, enables brands to uncover who their best customers truly are—not just who they appear to be on paper—and act on those insights across location strategy, digital marketing, and competitive analysis. Built for speed and scalability, Spatial.ai delivers actionable customer intelligence in under 30 minutes, helping retailers make smarter decisions about where to open stores, whom to target, and how to retain and expand market share.

Main Features

PersonaLive behavioral segmentation engine classifying every U.S. household using demographics, social media, mobile movement, and credit card data

Proximity segmentation analyzing neighborhoods based on aggregated social media behaviors

FollowGraph technology quantifying geographic-level consumer social interest

CRM append capability to enrich contact lists with segment codes and demographic attributes

Trade area mapping and store visitation analysis via polygon uploads or visitation reports

Competitor market share benchmarking using 100M+ anonymized credit card transactions

Multi-channel activation with direct exports to Meta, TikTok, Google, Snapchat, X, programmatic, and direct mail

LTV cohort analysis and spend behavior tracking by segment

Real-time segment ranking and behavioral portrait generation for campaign ideation

Use Cases

Site selection and expansion planning using predictive neighborhood-level demand signals

Digital marketing personalization by targeting audiences with shared behavioral affinities

Credit card market share analysis to benchmark performance against competitors

Customer retention and expansion through high-LTV segment identification and re-engagement

Retail campaign creative development guided by segment-specific interests, habits, and channel preferences

Competitive intelligence gathering to uncover competitor customer overlap and whitespace opportunities

Direct mail optimization by aligning physical outreach with verified behavioral clusters

Location-based attribution modeling linking foot traffic to campaign exposure and conversion

Pricing Plans

The Analyst plan: $500/month or $425/month billed annually — includes CRM appending, segment ranking, trade area mapping, and up to 5 users

The Media Buyer plan: $800/month or $700/month billed annually — adds unlimited social audiences, programmatic targeting, and segment contact enrichment

The Strategist plan: $1,500/month or $1,350/month billed annually — includes credit card spending insights, competitor market share tracking, LTV cohort analysis, and advanced competitive intelligence

All plans scale by contacts or locations (whichever is greater), with base tiers starting at 100,000 contacts / 50 locations ($0) and scaling to Unlimited ($500/month)

No free tier; all paid plans include a 90-day opt-out guarantee

Frequently Asked Questions

Q: Are people really more than demographics?

A: Yes — two people with identical demographics often behave very differently. PersonaLive’s four-dimensional behavioral model increases retail behavior prediction accuracy by 17% and improves campaign performance by up to 50%.

Q: Where does the data come from?

A: Permissioned, anonymized, and aggregated data from mobile location providers, credit card processors, census/demographic sources, and public social media profiles — never individual-level PII.

Q: How can PersonaLive help me?

A: It reveals unique customer insights others miss — enabling smarter site selection, higher-performing campaigns, and stronger competitive positioning — all within an intuitive platform.

Q: What does 'Append, Analyze, Activate' mean?

A: Append segments to store locations or CRM files; Analyze top segments, LTV, and market share; Activate across digital, social, and offline channels with export-ready audiences.

Pros and Cons

Pros:

- Uniquely combines mobile, social, web, and credit card data for holistic behavioral segmentation

- Delivers actionable insights in under 30 minutes — significantly faster than legacy systems

- Designed specifically for retail use cases including site selection and competitive share tracking

- Seamless multi-channel activation with native integrations for major ad platforms

- Trusted by 750+ retailers and agencies with proven ROI in case studies

Cons:

- No free plan or trial — requires scheduling a demo to access platform capabilities

- Pricing is opaque for enterprise needs beyond published tiers; custom quotes required for large-scale deployments

- Focused exclusively on U.S. households — no international coverage indicated

Recommendation Rating

9/10 (exceptional behavioral depth and reta